For the FX trade division of Citibank, it was important that their clients are able put a face to the names of their order takers. We conceived a Christmas greeting card that featured the team members dressed up and photographed under the theme of old shanghai lm industry. When the card is opened up, it sits upright on the client’s desk, allowing for easy reference to the faces of the Citi team, hence bridging the distance between Citi and clients.

CARD DESIGN
PHOTOGRAPHY ART DIRECTION
COPYWRITING
PRINT