Festive Period Campaign
National Crime Prevention Council
During the festive period, there are more activites that bring large crowd together or when families travel, leaving home unguarded. Spiked crime rates are largely due to bulgary, pickpocketing, rowdiness and molestation and the council wants to remind citizens to be vigilant against falling prey to these crimes.
Possible scenarios of crimes were recreated to show what can possibly happen, with clear advisories on preventive measures and actions. A cinematic approach was used in the visuals to heighten the emotive element and convey a sense of urgency.These visuals then are applied on taxis, buses and trains to where the audience is.
PUBLIC MESSAGE CAMPAIGN
PHOTOGRAPHY ART DIRECTION