LEAD 10th Anniversary Book
SPRING Singapore

A commemorative book to recognise a decade of efforts by the Local Enterprise and Association Development (LEAD) programme to help local enterprises through partnerships with various chambers and trade associations to develop their capabilities and in turn improve their competitiveness in the marketplace.

We employed the numerical ‘10’ as the foundation of design motifs throughout the book to reiterate the 10th anniversary that the book was honouring. On the cover, LEAD was embossed over the numerical ‘10’ so that readers could make the visual association and understand the purpose of the book in one glance. Gold was the colour incorporated to denote victory; a visual reminder in tandem with the featured success stories.