Household Department Advertisements
It is quite the challenge to differentiate one departmental store from another, especially when their product offerings are relatively similar. We were tasked with establishing Takashimaya as the go-to store when it comes to stocking the kitchen, be it with cooking appliances, tableware or accessories.
We used tactical ads to portray the store as the authority on all things kitchen, and sought to connect with customers emotionally by leveraging on their aspirations.
PHOTOGRAPHY ART DIRECTION