PROJECT
Singapore Food Industry Directory
CLIENT
SPRING Singapore

SPRING Singapore, together with other agencies, organises mission trips abroad to help local SMEs carve inroads and to create opportunities for market expansion. The task of this directory was to present the attractiveness of local F&B offerings from the participating SMEs that would strike a chord with overseas markets – products that are cosmopolitan and yet culturally distinctive.

For the cover, we featured prawn noodles in a bowl with the design of the Singapore cityscape. While this represented the actual food offerings, the chopsticks also denoted the manufacturing companies that were featured in the directory.

BOOK DESIGN
DIGITAL ILLUSTRATION
COPYWRITING